Tag: Creativity
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The Seven C’s of Creative Leadership
By Anthony Vengrove You’ve built the innovation function, put a team in place, created the supporting processes and necessary governance to guide it all, and now you’re wondering, “Where are all the game-changing ideas?” For many companies, this is a common predicament after their first serious venture into innovation. The problem? Most companies jump into…
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Creative Inspiration Served Up at the 99U Conference
By Anthony Vengrove One week ago today, I sat in the fourth row of New York City’s Alice Tully Hall eager to participate in my first 99U Conference. The preceding weeks proved to be grueling and draining, so I entered the event feeling a bit burned out and ready for a jolt of inspiration. A…
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Big Brands Innovate the Product Demo
By Anthony Vengrove Is it me or is the product demo making a comeback in television advertising? They’ve come a long way since the ‘classic’ product demonstrations utilized back in the 1970’s and 80’s, and seem to be all around at the moment. Thanks to a bit of creative and innovative thinking, today’s modern versions are…
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Start
By Anthony Vengrove Dear Idea, I’m coming for you The wait is over This is a call-to-arms Today you cease to be a story in my head A mental concept Today is the day you will be birthed into the world No more hoping for a natural delivery, I’ve scheduled a c-section A creativity-section,…
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Why Big Companies Can’t Innovate: Insight from a Former Fortune 200 Innovation Director
By Anthony Vengrove I’ve noticed a lot of conversation lately centered on why big companies struggle to innovate. Scott Anthony, Beth Comstock, Ron Ashkenas and others have written on the topic each with different takes. I must confess, I don’t completely agree with all the diagnoses nor do I think they’ve addressed all of the critical reasons. My…