Category: Strategy
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Innovation isn’t the Goal; It’s the Strategy.
By Tony Vengrove I’ve come to the conclusion that the “We Have to Innovate or Die” mantra has done more harm than good. The fatal flaw comes from the use of the word, “innovate.” It leaves many thinking innovation is the goal as opposed to an enabling strategy—that if some form of innovation is not…
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Dynamic Process: Adjusting Process to Encourage a Steady Flow of Ideas
By Anthony Vengrove As companies pursue the holy grail of innovation they learn quickly the importance of process and creativity. There’s critical need for both, of course. However, since corporations favor logic-driven behaviors and are highly competent at developing and implementing process, it’s no wonder creativity often gets short shrift. Innovation process is required for…
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Fill Out Our Survey, But Don’t Tell Us What You Really Think
By Anthony Vengrove I don’t like watching companies completely blow good opportunities to learn and capture insights that can help improve their business. In my opinion, no one does this better than car dealerships. If you recently purchased a new car or took one in for service, then you likely have experienced their customer service…